A new social network phenomenon has emerged which at present caters primarily for the growing middle class in emerging countries and for "blue collar workers elsewhere". Based entirely on the use of mobile phone connections to the internet, myGamma, based in Sinapore, claims to have 2.4 million users already. "Part of its success is due to low-cost data tariffs in developing countries, such as two rupees a day in India. Unsurprisingly the first significant take-up in the UK (12,000 users) was by T-Mobile, an early adopter of all-you-can-eat data tariffs. Recently Arabic writing started to be typed in from countries such as Egypt and Saudi Arabia and people have just started joining in Iran."
