Prince Sultan bin Salman bin Abdulaziz, the Secretary General of Tourism Higher Authority (THA) and Iyad bin Ameen Madani, the Minister of Culture and Information, co-launched the Saudi Tourism Marketing Campaign for 1426 H. which will be carried out by the local media, and some Arab newspapers and magazines and satellites.
The prince and the minister also co-signed a memorandum of cooperation between their two departments to implement THA strategy.
The five-week campaign aims at providing marketing support for tourstic and entertainment programs which will be held this summer.
